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ABOUT YAMADA

私たちについて

A Steadfast
Commitment to
Manufacturing

Even as times change,
YAMADA remains committed to
“sincere and reliable manufacturing.”
With an integrated in-house system
that handles everything
from development to manufacturing,
YAMADA continues to meet diverse development needs in Japan and abroad.

TOP MESSAGE

Your Trusted Global Manufacturing Partner

Since the establishment of our corporate philosophy in 1970, its opening principle has stated: “Create good products, manufacture them well, deliver them to many customers, and contribute to the progress of society.” Guided by this philosophy, we have remained committed to sincere craftsmanship in manufacturing over many years.
Leveraging our strength in providing integrated solutions—from prototype production at the design and development stage to full-scale mass production—we value strong partnerships with a wide range of customers, including leading companies both in Japan and overseas. With a CAN-DO attitude, we actively take on challenges and strive to deliver products our customers can trust. We began expanding overseas early in our history, and in recent years have further accelerated our global operations, while also contributing to risk management through localized production.
We also actively welcome talented individuals from around the world and are committed to building a flexible organization that respects diverse cultures and values.
In recent years, we have seen a growing number of requests from startup companies and are taking on the challenge of transforming innovative technologies and ideas into tangible products.
Moving forward, we will continue to refine our technology and deepen trust, and remain dedicated to delivering valuable manufacturing that contributes to the progress of both our customers and society.

YAMADA ELECTRIC IND. CO., LTD. Kojiro YamadaRepresentative Director and President (CEO)

VISION /
MISSION

VISION

We pledge to be a trusted partner delivering performance
that exceeds our customers’ expectations performing
as a world class manufacturer.

MISSION

To provide world class "Creative Solutions"
from Design Innovation through Manufacturing
and Distribution delivering highest product quality
and competitive price.

Company policy (three rules)

Y: Let's create good products, make them well, and have more people buy them to contribute to the progress of society. D: Let's cultivate a bright and prosperous company through competence, independence, creativity, and ingenuity. K: Let's get the job done with steadfastness, initiative, harmony, and organization.

YAMADA's New Eight Commandments

The YAMADA Management Policy is the revised 2016 version of the policy originally established in 2009.
The company lists Innovation and Creation in Article 1, which is necessary not only in proposing products but also in monozukuri and offering of services, and we always bear in mind ingenuity and innovation to distinguish us from competitors, which is also relevant to achieve the items in Article 2 onwards. It also incorporates the idea of being an organization not afraid of change that would think on its own without being passive. It is an action guideline that sets the correct actions for YAMADA employees. By complying thoroughly with these commonsense items, we hope to build not only the employees’ habits but also the proper corporate culture for the company.

1. Innovation and Creation
We will bring better service, product, technology and solution to the customers through Innovation and Creation.
2. Customer First and Partnership
We will treat our customers as our business partners. We always set customers success, satisfaction, impression and trust as our standard of conduct. Also, we will ask ourselves "Why selecting YAMADA?" to improve and enhance our competitive advantage.
3. Sustainability of the Business
We will sustain and expand our business (which is the base of all employees living) securing appropriate profit in response to the expectation of all stakeholders including the local societies.
4. Compliance
We will proceed the business operation with compliance with the rules and high ethical standard.
5. Respect Individual and Professional Development
We will build the energetic work place where the individual can perform 100% of own ability. Also, we will support professional development on each employee with conviction "People make the enterprise".
6. Global Team Work
We will try to achieve the company goal and commitment by Global Team Work with trust.
7. Execution and Continuity
We will execute all subjects and issues with sincere attitude and value the continuity of the basic action to gain the customer satisfaction and trust through our continuous improvement.
8. Can Do Attitude
We always have "Can Do Attitude". We will never give up the higher goal and will think how we can make it happen instead of bringing the reason of impossible.

CORPORATE DATA

YAMADA ELECTRIC IND. CO., LTD.山田電器工業株式会社

Headquarters
254 Matsuhidai, Matsudo, Chiba
TEL
+81-47-385-2111
FAX
+81-47-385-2128
Established
June 1961 (Showa 36)
Capital
100 million Japanese Yen
(Additional Paid-in Capital 834.4 million Japanese Yen)
Board of Directors
Representative Director and President (CEO)
Kojiro Yamada
Director (Executive Officer)
Shinichi Nozaki
Director (Executive Officer)
Chen Yongsheng
Director (Executive Officer)
Masuo Ota
President USA/EUROPE(Executive Officer)
Fred Campatelli
Executive Officer
Nobuhiro Ishihara
Fiscal Year-End
December 31
Number of Employees
3,000 (as of December 31, 2025)
Business Profile
Contract-based designing and manufacturing of electrical appliance, commodities, medical equipment and automobile parts as well as development and sales support business
Development, sales and brand administration business of fishing gear “Hapyson” products
Certification
Quality Management System
ISO 9001: 2015

ACCESS

Headquarters

Location
254 Matsuhidai, Matsudo, Chiba
TEL
+81-47-385-2111
■How to get there by taxi
  • ・10 minutes by taxi from Matsuhidai Station on Hokuso Line.
■Direction from Narita Airport
  • ・From Narita Airport, take Narita Sky Access Express Line bound for Nippori, Ueno, and Oshiage, change trains to (a local train of) Hokusou Line at Shin-Kamagaya Station, and then get off the train at Matsuhidai Station. (45 minutes)
■Direction from Haneda Airport
  • ・From Haneda Airport, take Keikyu Airport Line (directly connected to Hokuso Line) bound for Imba-Nihon-Idai Station. (60 minutes)

Osaka Office

Location
1-3 Tonoshima-cho, Kadoma, Osaka
TEL
+81-6-6780-2946
■Access by the Keihan Railway or Osaka Monorail
  • ・10 minutes’ walk from Kadomashi Station on Keihan Line and Osaka Monorail.

CORPORATE
HISTORY

1850
Yonekichi Yamada started metal ornament processing business.
1907
Ginzou Yamada started metal pressing business.
September
1930
Yamada Manufacturing Factory Limited Partnership was established in Tokyo, and started manufacturing flashlights.
November
1945
Trade name was revised to Yamada Press Industry Limited Partnership, and started delivering flashlights to Toshiba.
June 1961
Trade name was revised to Yamada Electric Ind. Co., Ltd.
April
1972
Established YAMADA Hong Kong. First overseas production site outside Japan.
July
1976
Established YAMADA Taiwan.
October
1989
Established Shenzhen Yamada Electric Co., Ltd., in Shenzhen, China.
October
1990
Shenzhen Yamada started operation.
June
1998
Closed YAMADA Taiwan and transferred its production capacity to Shenzhen Yamada.
July
2001
Established Yamada Unitec Co., Ltd. in Hong Kong, and started operation at its Shenzhen factory.
May
2007
Established YDK Hong Kong Limited, and started motor production at its Shenzhen factory.
December
2008
Established Yamada Precision Co., Ltd. in Shenzhen, China, to function as manufacturing factory for China domestic market.
April
2011
Purchased fishing gear business from Panasonic, and started “Hapyson” sales department in Osaka.
June
2011
50th year since its establishment of Yamada Electric.
November
2011
Converted Yamada Unitec Shenzhen factory to Yamada Unitec (Shenzhen) Co., Ltd.
November
2011
Established YAMADA-VISTAMEX in Guanajuato, Mexico. First production site outside Greater China to function as manufacturing factory for North America.
July
2012
Established YAMADA BRASIL in Manaus, Brazil, to function as manufacturing factory for South America.
July
2017
Established YAMADA WENTWORTH in Lodz, Poland, to function as manufacturing factory for EU.
October
2019
30th year since the foundation of Shenzhen Yamada.
June
2021
Established Suzhou Yamada Electro-Mechanical Co., Ltd., in Suzhou, China.
October
2021
Established YAMADA ELECTRIC VIETNAM in Binh Duong, Vietnam.
December
2021
Yamada Electric Ind. Co., Ltd. opened new corporate headquarters.
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